Facebook Makes Ad Changes Following HUD Fair Housing Complaint


714-997-3486

Less than a week after a complaint was filed by the U.S. Department of Housing and Urban Development (HUD), Facebook has announced it is removing 5,000-plus ad targeting options this fall that "relate to attributes such as ethnicity or religion."

Most of the removed options will be exclusion categories—such as "Passover," "Evangelicalism," "Native American culture," "Islamic culture" and "Buddhism"—used by advertisers to ensure certain audiences do not see their ads, Digiday reports.

For the past year, only advertisers offering housing, employment or credit ads were required to comply with Facebook's non-discrimination policy. Beginning in a few weeks, all U.S.-based Facebook advertisers will be required to comply by obtaining a non-discrimination certification via the Ads Manager tool in order to keep advertising on the social platform.

"We're committed to protecting people from discriminatory advertising on our platforms," according to a blog by Facebook. "That's why we're removing over 5,000 targeting options to help prevent misuse. "While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion."

On August 17, the agency alleged that Facebook allows advertisers to discriminate against classes protected by the Fair Housing Act: race, color, religion, familial status, sex, national origin and disability.

According to Facebook, the change is not in response to the complaint, but as part of an existing effort to prevent discriminatory advertising, alluding to a statement from April 2018 that outlined steps being taken to review its ad targeting options.

"We've been building these tools for a long time and collecting input from different outside groups," a Facebook spokesperson said.
DRE#01266522

Location: Orange, CA, USA

Comments

Post a Comment

Popular posts from this blog

Orange County Housing Summary: June 27, 2023

Image
David Deem Broker Associate 714-997-3486 Dave@DeemTeam.com   ·        The active listing inventory in the past couple of weeks increased by 85 homes, up 4%, and now sits at 2,281. Regardless, it is the lowest level for an end to June since tracking began in 2004. In May, 45% fewer homes came on the market compared to the 3-year average before COVID (2017 to 2019), 1,879 less. Last ye ar, there were 3,491 homes on the market , 1,210 more homes, or 53% higher . The 3-year average before COVID (2017 to 2019) was 6,633, or 191% more, nearly triple. ·        Demand, the number of pending sales over the prior month, increased by 7 pending sales in the past two weeks, nearly unchanged, and now totals 1,602, the lowest level for an end to June since tracking began in 2004. Last year, there were 1,861 pending sales, 16% more than today . The 3-year average before COVID (2017 to 2019) was 2,679, or 67% more . ·        With the supply rising, the Expected Market Time, the number of days to sell
Read more

Orange County Housing Summary:May 2, 2023

Image
David Deem 714-997-3486 Dave@DeemTeam.com   ·        The active listing inventory in the past couple of weeks increased by 34 homes, up 1%, and now sits at 2,076, this first substantial rise of the year. Nonetheless, it is the lowest level at the end of April since tracking began in 2004. In April, 49% fewer homes came on the market compared to the 3-year average before COVID (2017 to 2019), 1,983 less. Last ye ar, there were 2,104 homes on the market, 28 more homes, or 1% higher. The 3-year average before COVID (2017 to 2019) was 6,002, or 189% more. ·        Demand, the number of pending sales over the prior month, increased by 43 pending sales in the past two weeks, up 3%, and now totals 1,706, the lowest end-of-April reading since 2020 during the COVID lockdown. Last year, there were 2,154 pending sales, 26% more than today. The 3-year average before COVID (2017 to 2019) was 2,780, or 63% more. ·        With the inventory and demand rising at a similar rate, the Expected Market Tim
Read more

Orange County Housing Summary: September 20, 2022

Image
  David Deem 714-997-3486 Dave@DeemTeam.com          ·         The active listing inventory in the past couple of weeks decreased by 304 homes, down 2%, and now sits at 3,638, its lowest level since June. In August, there were 30% fewer homes that came on the market compared to the 3-year average prior to COVID (2017 to 2019), 1,054 less. Last ye ar, there were 2,289 homes on the market , 1,349 fewer homes, or 37% less . The 3-year average prior to COVID (2017 to 2019) was 6,520, or 79% more. ·         Demand, the number of pending sales over the prior month, decreased by 75 pending sales in the past two weeks, down 4%, and now totals 1,756. It is still the lowest reading for mid- September since 2007. Last year, there were 2,623 pending sales, 49% more than today . The 3-year average prior to COVID (2017 to 2019) was 2,363, or 35% more . ·         With demand dropping faster than the supply of homes , the Expected Market Time, the number of days to sell all Orange County listin
Read more